10+ years · 250+ institutes · IIT-JEE & NEET specialists
We build education brands that become the obvious choice.
B2E is an education growth company. Our core is IIT-JEE and NEET coaching institutes, and we also grow foundation programmes, schools, colleges and universities. Brand, demand and counselling follow-up, built as one system with one outcome: admissions.
Built around IIT-JEE & NEET. Proven across education.
Coaching is where we go deepest. The same admission system carries over to every institution that lives or dies by its intake.
IIT-JEE & NEET coaching institutes
Our home ground. Scholarship tests, batch launches, result-season positioning and parent counselling, planned around the admission calendar of your city.
- IIT-JEE
- NEET
- Repeater batches
- Scholarship tests
- Result campaigns
Foundation & Olympiad
Reach families in Class 8 to 10 early, so your JEE and NEET batches fill from your own pipeline.
Schools
Admission-season campaigns, parent trust and open-day follow-up for K-12 schools.
Colleges & universities
Programme-wise enquiry campaigns, counselling and admission tracking for UG and PG intake.
Admissions are won before admission season begins.
A parent doesn't choose an institution because of one ad on one day. By the time they compare, a shortlist already exists in their head.
Long before
Your name keeps appearing on Instagram, YouTube, Google and in local conversation. Familiarity is being built.
As the decision nears
Results, reviews and student stories turn familiarity into trust. You're on the shortlist before any enquiry.
At admission time
The parent calls two or three institutions. The one they already recognise gets the counselling slot and the visit.
Leads are available to everyone. Preference isn't.
Every agency can buy you leads. We build the brand parents already prefer, then carry that preference through to admission.
A typical agency sells
- Cheapest cost per lead
- Number of leads and posts
- Ad account management
- A monthly package price
B2E works on
- Being your city's preferred institution
- Qualified enquiries, not raw leads
- Counselling, visits and admissions
- Marketing spend against fee revenue
Eight stages. One chain from position to revenue.
Each stage is built and measured against the next, so marketing is read in seats and revenue, not clicks.
Position
Where you stand against every option in your city, and the one idea that separates you.
Recall
Consistent, repeated visibility so your name is familiar before the comparison starts.
Trust
Results, faculty, reviews and parent voices, placed where parents actually look.
Demand
Paid and organic campaigns that turn familiarity into intent, timed to the admission calendar.
Enquiry
Qualified enquiries. Noise is filtered before it reaches your counsellors.
Visit / Counselling
WhatsApp and CRM follow-up that gets the right families in a conversation, then on campus.
Admission
Every enquiry tracked to a seat, so you see what converted and from where.
Revenue
Spend read against fee revenue, the number an owner ultimately answers to.
Measured in admissions, not impressions.
IIT-JEE / NEET institute, name withheld. One admission growth engagement, planned around seats and revenue rather than lead volume: positioning and recall ahead of the season, demand campaigns during it, and follow-up that carried enquiries to enrolment.
View case study →Konale Classes
- Ad budget
- ₹3 L
- Leads
- 7,000+
- Admissions
- 650+
Acharya Academy
- Ad spend
- ≈ ₹1.60 L
- Leads
- 1,725
- Admissions
- 150+
Stark Academy
- Ad spend
- ≈ ₹1.85 L
- Leads
- 730+
- Admissions
- 80
Ladkat Academy
- Ad spend
- ≈ ₹1.02 L
- Leads
- 1,108
- Admissions
- 70+
Each figure is one client engagement, from campaign records and client-reported admissions. They are case studies, not company-wide averages; results vary by institute, city and season.
Six disciplines, one admissions outcome.
Positioning shapes the creative, creative feeds the campaigns, campaigns feed the follow-up, and admissions data feeds back into positioning.
Strategy & Positioning
Market position, competitor analysis, offer and admission campaign strategy.
Brand & Creative
Campaign ideas, video, scholarship positioning and parent and student communication.
Performance Acquisition
Meta, Google and YouTube campaigns, remarketing and conversion.
Search & Discovery
SEO, Google Business Profile, local visibility, reviews and reputation.
Lead Nurturing
WhatsApp automation, CRM workflows, segmentation and follow-up systems.
Admission Intelligence
Lead-to-admission tracking and spend against revenue, so next season starts smarter.
We're not looking for every institution. We're looking for the ambitious ones.
- A serious IIT-JEE / NEET operation already running, or a school, college or university with real intake targets
- Management that treats marketing as an investment
- The ambition to lead in its city or region
- A budget that matches that ambition
- A focus on admissions, not the cheapest lead
Earlier we counted enquiries and hoped. Now I can tell you how many seats filled this season, and which campaign filled them.
Questions owners ask
Do you work with every institute?
No. We work with one institution per city. IIT-JEE and NEET coaching institutes are our core, and we also take on schools, colleges and universities that have a serious operation and a real marketing budget.
Do you only work with coaching institutes?
Coaching is our main focus, but the admission system works for any institution with an intake to fill. We run it for foundation programmes, schools, colleges and universities as well.
How is B2E different from a regular digital marketing agency?
Most agencies sell leads, posts or ad management. We plan for admissions: brand recall, trust, demand, counselling follow-up and revenue tracking as one system.
Do you guarantee admissions?
No, and no honest agency can. We build the system, track every enquiry through counselling to admission, and show you the numbers.
What budget do we need?
Enough to run serious campaigns in your city. The application asks about your current and planned spend so we can prepare for the strategy session.
What happens after I apply?
The founders review every application personally. If it's a fit, we book a growth strategy session.
Discuss your growth with the founders.
This is an application, not a lead form. Tell us where your institution stands and where you want it to be. We review every application personally and take on one institution per city.
What happens next
- You applyTakes about three minutes.
- Founders review itEvery application is read personally.
- Growth strategy sessionIf it's a fit, we book a call and walk through your market.