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B2E InfoTech · Digital Marketing Academy · Jalna
Digital Marketing Revision
Everything taught in class, in short and simple language, with real examples and live dashboards. Forgot something? Just open this page.
The B2E InfoTech digital marketing course is not meant to be forgotten.
● Instagram
● Facebook
● YouTube
● LinkedIn
● Google
Right people
Right platform
Right message
Your
Product
Product
01
Digital Marketing Foundation
The basics every digital marketer must know
What is Digital Marketing?
Taking your product or service to the right people through the right platform (Instagram, Facebook, YouTube, LinkedIn). Using the internet and social platforms, you reach your target audience directly.
Product / ServiceWhat you sell
Right PlatformInsta, FB, YouTube, LinkedIn
Right PeopleYour target audience
Digital vs Offline Marketing
Digital
Social media · Google · Website✓Precise targeting: you decide who sees it
✓Instant tracking: results and data show live
✓Flexible budget: start even with a small budget
VS
Offline
Newspaper · Pamphlet · Hoarding · Radio–Broad targeting: the same message for everyone
–Hard to track: results are difficult to measure
–Bigger budget: usually expensive
Client Persona / Buyer Persona
An imaginary profile that represents your ideal customer. If the persona is unclear, your message will be vague too.
Age 17Location JalnaProblem Preparing for NEETDecision Made with parents
Example persona
What a persona includes
Age
Location
Problems
Decision-making style
High Ticket Client
₹₹₹₹
- Buys high-priced services or products
- Needs more time and trust to decide
Decision timeHigh
Trust neededHigh
EXAMPLEA one-year premium coaching package
Low Ticket Client
₹
- Buys low-priced services or products
- Decides quickly
Decision timeLow
Trust neededLow
EXAMPLEA single test series or one demo class
02
Understanding the Customer: FDP Framework
Fear, Desire & Problem: a way to understand your customer in depth
Before selling anything, the most important job is to understand your customer deeply. Identify their Fear, Desire and Problem so you can speak to them the right way.
F
Fear
What is the customer afraid of?
"What if I fail the exam again this year?"
D
Desire
What does the customer truly want?
"I want admission to a top college."
P
Problem
What difficulty are they facing right now?
"I can't focus studying at home, and my doubts don't get cleared."
Example: coaching student
Remember
If you understand your customer down to their Fear, Desire and Problem, nobody can beat you in business.
Before every campaign, ad copy and piece of content, ask yourself: what is their fear, what is their desire, what is their problem? The clearer the answer, the stronger your marketing.
03
Types of Marketing
Reactive, Proactive, Creative and Magnetic Creative Marketing
How many people know you vs how many want to buy
Proactive+Creative=Magnetic Creative
Reactive Marketing
Nobody knows about your business until someone refers them. Awareness comes only from word of mouth, with no active promotion.
Proactive Marketing
Only the people your ads reach know about you. Awareness is built, but the buying decision isn't made yet.
Creative Marketing
Adding creativity to your marketing so your content stands out from the crowd and grabs attention.
Magnetic Creative Marketing
Lots of people know you and also want to buy from you. It attracts like a magnet.
EXAMPLENike: everyone knows the brand, and everyone wants to buy it.
04
Types of Content
Every piece of content has its own job. Tap a type to see it on the phone.
05
Types of Branding
Company, Product/Service and Personal Branding
Company Branding
Building identity and trust for the whole company, not just one product. People trust the name the moment they hear it.
Tata
Product & Service Branding
Builds the identity of one specific product, recognised for its quality, style or experience.
AppleNikeAdidas
Personal Branding
Building yourself into a recognised identity.
Elon MuskRatan Tata
Business Growth ∝ Personal Branding
The stronger your personal brand, the faster your growth
Brand Color Psychology · tap a color
Font Rule
Your trust, our responsibility
Blue = Trust. That's why banks, tech and education brands choose blue.
Learn moreMega SALE
today only 50%
today only 50%
Mega SaleToday only, 50% off
Use only 2 fonts: one for headings, one for body text. Your brand looks clean and professional.
06
AI Video Generation
Making AI videos with ChatGPT and Gemini
STEP 1 · CHATGPT
Write the script
First, generate your video script with ChatGPT.
STEP 2 · CHATGPT
Create the first image
Generate the first image from the script in ChatGPT. Ask for a realistic look.
STEP 3 · GEMINI
Generate the video
Upload the image to Gemini, paste the script, and generate the video.
prompt > Create the first scene image from this script. Don't use AI-generated elements or look, I want a realistic look.
TIPFor realistic output, always state in the prompt that the look should be natural, not AI-generated.
07
Google My Business (GMB)
The most powerful free tool for building local presence
What is GMB and why use it?
A free tool that shows your business on Google Search and Google Maps. Local customers can find you easily and see your reviews, timings and location.
How to create a profile
- Create an account on Google Business Profile: enter business name, category and address.
- Add photos and a logo. The more complete the profile, the faster you build trust.
- Write a description: what services you offer, where you're located, what makes you special.
- Complete verification by postcard, phone or email.
Aakarsh Career Institute
Coaching Center · Jalna, Maharashtra
4.9★★★★★(312 reviews)
DirectionsCall NowWebsite
A simplified GMB profile layout: name, rating, actions and photos.
08
Website Development (WordPress)
The home of your digital presence: your website
What is a website and why is it important?
A website is your business's online home, where customers can learn about you in detail, contact you or send an enquiry. Without a website, your digital presence is incomplete.
Domain → DNS → Hosting, made safe by SSL
DOMAIN
Your website's name (e.g. b2einfotech.com)
HOSTING
The server where your website's files are stored
DNS
Connects the domain name to the right server
SSL
Security certificate that makes the website safe (https)
Buying Domain & Hosting on GoDaddy
- Search GoDaddy for the domain you want.
- If it's available, buy it along with a hosting plan.
- Connect the two by setting the nameservers.
Installing & editing WordPress
- Install WordPress from your hosting cPanel.
- Download the Astra template.
- Install the Starter Templates plugin and Elementor.
Pages→Add Newnew page
Appearance→CustomizeHeader · Footer · Menu
09
Meta Ads: Performance Marketing
Paid advertising on Facebook and Instagram
Meta Ads run paid ads on Facebook and Instagram. You reach your target audience precisely and track results instantly.
Meta Ads Manager · CampaignsActive
ObjectiveLead Generation
Results218Leads
Amount Spent₹9,240
Reach24,530people reached
Cost / Result₹42per lead
Formula9,240 ÷ 218 ≈ ₹42
From reach to leads
Reach
24,530
Leads
218
A simplified Meta Ads Manager layout: objective, reach, leads and spend in one place.
Types of objectives
Awareness
Make the brand known to more people
Traffic
Bring visits to a website or page
Lead Generation
Collect interested people's details via a form
Engagement / Sales
Increase interaction or make direct sales
Creating ad content with ChatGPT
FDP+Client Persona→ChatGPT=Ad Copy
Give ChatGPT the FDP and client persona first, then generate the ad copy. The copy then speaks directly to the customer's state of mind.
Steps to run Meta Ads
- Create a new campaign in Ads Manager and select an objective.
- Set the target audience: location, age, interests.
- Upload the ad creative (image/video) and ad copy.
- Set the budget and schedule, then publish the campaign.
- Track results regularly and optimize when needed.
10
Google Ads & Search Engine Mastery
Show up exactly when the customer is searching
Google Ads shows your ad at the very top of Google Search results. Leads are high quality because the customer is already searching for what they need: the intent already exists.
Sales
Increase online or offline sales
Leads
Get enquiries or form fills
Website Traffic
Bring visits to the website
Brand Awareness
Grow brand recognition
best coaching institute in jalna
Sponsored
www.aakarshinstitute.in
Jalna's No.1 Coaching Institute · Free Demo Class
Experienced faculty, small batches. Enquire today.
www.example-directory.in
Top 10 coaching centers near you
Organic result, below the ad.
maps.google.com
Coaching centers · Jalna
Map listings (GMB profiles appear here)
Google Ads · Campaign OverviewDaily split = sample
Clicks (7 days)1,860
CTR6.4%Clicks ÷ Impressions
Clicks trend (last 7 days)
Steps to run Google Ads
- Create a new campaign in your Google Ads account and select an objective.
- Choose relevant keywords: what the customer actually searches.
- Write ad copy and headlines that match the search intent.
- Set the budget and bidding, then publish the campaign.
- Track performance and optimize keywords and ad copy.
CTRA 6.4% CTR means about 6 out of every 100 people who saw the ad clicked it.
✦
Quick Quiz: How Much Do You Remember?
12 questions, one click each. If you get one wrong, read the explanation.
Q 1 / 12Chapter 03
Magnetic Creative Marketing = ?
Choose an option.
Score
0 / 12
Let's start!
01
Foundation
02Right platform to the right people. Clear persona, clear message. High ticket = more trust.
FDP
03Understand Fear, Desire, Problem. Three questions before every ad.
Marketing Types
04Reactive → Proactive → + Creative = Magnetic (Nike).
Content Types
05Educational, Visibility, Sales, Credibility, Engagement.
Branding
06Company (Tata), Product (Apple), Personal (Elon Musk). The 2-font rule.
AI Video
07ChatGPT script → ChatGPT image (realistic) → Gemini video.
GMB
08Free tool for Search + Maps. Name, photos, description, verification.
Website
09Domain, Hosting, DNS, SSL. cPanel → WordPress → Astra + Elementor.
Meta Ads
104 objectives. Ad copy from FDP + Persona. Track and optimize.
Google Ads
Intent already exists, so leads are high quality. Focus on keywords.